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    Privacy & Cookie Policy

    Privacy Policy

    Introduction

    Welcome to Wirral Homes Limited’s privacy policy.

    Wirral Homes Limited respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

    1. IMPORTANT INFORMATION AND WHO WE ARE

    PURPOSE OF THIS PRIVACY POLICY

    This privacy policy aims to give you information on how Wirral Homes Limited collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter or purchase a product or service or take part in a competition or register as a Landlord or Tenant with us.

    This website is not intended for children and we do not knowingly collect data relating to children.

    It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

    CONTROLLER

    Wirral Homes Limited is the controller and responsible for your personal data (collectively referred to as “Wirral Homes Limited”, “we”, “us” or “our” in this privacy policy).

    Wirral Homes Limited is the controller and responsible for this website.

    We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, please contact the DPO using the details set out below.

    CONTACT DETAILS

    If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:

    You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

    CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES

    We keep our privacy policy under regular review. This version was last updated on 21 December 2020.

    It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

    THIRD-PARTY LINKS

    This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

    2. THE DATA WE COLLECT ABOUT YOU

    Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

    We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

    We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

    IF YOU FAIL TO PROVIDE PERSONAL DATA

    Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

    3. HOW IS YOUR PERSONAL DATA COLLECTED?

    We use different methods to collect data from and about you including through:

    To manage our relationship with you which will include:
    (a) Notifying you about changes to our terms or privacy policy
    (b) Asking you to leave a review or take a survey
    (a) Identity
    (b) Contact
    (c) Profile
    (d) Marketing and Communications
    a) Performance of a contract/lease with you
    (b) Necessary to comply with a legal obligation
    (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
    To enable you to partake in a prize draw, competition or complete a survey(a) Identity
    (b) Contact
    (c) Profile
    (d) Usage
    (e) Marketing and Communications
    (a) Performance of a contract with you
    (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
    To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
    (b) Contact
    (c) Technical
    (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
    (b) Necessary to comply with a legal obligation
    To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity
    (b) Contact
    (c) Profile
    (d) Usage
    (e) Marketing and Communications
    (f) Technical
    Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
    To use data analytics to improve our website, products/services, marketing, customer relationships and experiences(a) Technical
    (b) Usage
    Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
    To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
    (b) Contact
    (c) Technical
    (d) Usage
    (e) Profile
    (f) Marketing and Communications
    Necessary for our legitimate interests (to develop our products/services and grow our business)

    MARKETING

    We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

    PROMOTIONAL OFFERS FROM US

    We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

    You will receive marketing communications from us if you have requested information from us or purchased [goods or services] from us and you have not opted out of receiving that marketing.

    THIRD-PARTY MARKETING

    We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

    OPTING OUT

    You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time property@wirral.co.uk.

    Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service agreed or purchase, warranty registration, product/service experience or other transactions.

    COOKIES

    You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy below.

    CHANGE OF PURPOSE

    We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

    If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

    Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

    5.  DISCLOSURES OF YOUR PERSONAL DATA

    We may share your personal data with the parties set out below for the purposes set out above.

    We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

    6.  INTERNATIONAL TRANSFERS  

    Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

    7.  DATA SECURITY  

    We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

    We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

    8.  DATA RETENTION  

    By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

    In some circumstances you can ask us to delete your data: see [your legal rights] below for further information. In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

    9.  YOUR LEGAL RIGHTS  

    Under certain circumstances, you have rights under data protection laws in relation to your personal data

    If you wish to exercise any of the rights please contact us.

    NO FEE USUALLY REQUIRED  

    You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee for printing or similar.

    Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

    Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

    COOKIE POLICY

    Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

    A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

    We use the following cookies:

    Information about the individual cookies we use and the purposes for which we use them is shown below:

    PlatformCookie NameCookie AgeWhat it does
    Wirral.co.ukCONSENT1 yearStores the user’s cookie consent state for the current domain
    DoubleClick__ar_v4PersistentUsed by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
    DoubleClickIDE1 yearOptimises ad display based on the user’s movement combined and various advertiser bids for displaying user ads.
    FacebookFr3 monthsUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
    Google AdsNID6 monthsGoogle uses this to help customise adverts on Google properties, such as Google Search. For example, we use such cookies to remember your most recent searches, your previous interactions with an advertiser’s adverts or search results and your visits to an advertiser’s website. This helps us to show you customised adverts on Google.
    Google Analytics_gaSet by webmasterThis cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
    Google Analytics_gatSessionThis cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes.
    Google Analytics_gat_UA-45793140-1SessionThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. Its a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
    Google Analytics_gidSessionThis cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.
    Google.comPSIDCC
    __Secure-3PAPISID
    SAPISID
    SSID
    APISID
    SIDCC
    SID
    __Secure-3PSID
    HSID
    NID
    .instagram.com9239429739
    uRMZqzhYIKN3GLa5mUxqXigpKxmHsihB
    X39xDwALAAHOMyQR5BvvS-DBY1fM
    19239429739%3AurXpOReDxeL4gT%3A0
    2D465244-D765-4A98-BAD4-D9837C671849
    .in-beta6.co.ukGA1.3.334796345.1602256077
    GS1.1.1605789729.4.1.1605789808.0

    Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

    You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

    Accreditations & Partners

    On The Market Logo
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    Client Money Protect Logo
    Property Redres Scheme Logo
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    On The Market Logo
    Zoopla Logo
    Client Money Protect Logo
    Property Redres Scheme Logo
    My Deposits Logo
    Deposit Protection Service Logo

    Calculations generated by Zoopla Comparables report, from a 3-12 month period within 1 mile radius of each location.

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