Want to attract the best tenants for your Wirral property? With demand across the peninsula – from family homes in Bebington to coastal flats in West Kirby – competition among landlords is intense. The key to letting quickly and securing reliable tenants is a property listing that stands out for the right reasons.
Here’s how to create one that catches attention and fills your property fast.
Start with a Headline That Grabs Attention
The headline is your first chance to stand out. Instead of writing “Two-bed house to rent in Birkenhead”, add detail that sells:
“Spacious two-bedroom home in Bebington with garden and excellent transport links.”
This immediately gives prospective tenants the “where, what, and why” that makes them click to learn more.
Be Transparent About Rent and Costs
Nothing puts tenants off faster than hidden extras. Be clear about the rent, whether bills are included, and any additional charges such as service fees. Transparency not only saves time but also builds trust – the foundation of a strong landlord-tenant relationship.
Highlight the Property’s Best Features
Think about what sets your property apart. Is it a large garden, a recently fitted kitchen, or access to the Merseyrail line? Families will value proximity to good schools, while professionals may look for high-speed broadband or a dedicated home office space.
Tailor your listing to showcase the features that matter most to your target tenants.
Use High-Quality Photos
Great photos can make the difference between a property sitting empty or being let within days. Before taking pictures:
- Clean and declutter every room.
- Open curtains and take advantage of natural light.
- Photograph each room from an angle that makes it feel spacious and inviting.
Highlight areas with strong appeal, like a bright living space, a modern bathroom, or views across Wirral’s parks and coastline.
Write an Inviting Description
Your description should do more than list the basics. Instead of: “Two bedrooms, one bathroom, modern kitchen”, try something more engaging:
“Step inside this bright two-bedroom flat in Birkenhead. The open-plan kitchen and living space is perfect for entertaining, while both bedrooms offer ample storage. Located just a short walk from Hamilton Square station, commuting into Liverpool couldn’t be easier.”
This paints a lifestyle picture that helps tenants imagine living there.
Showcase Energy Efficiency
With rising energy costs, tenants are actively seeking homes that can help them save. If your property has a strong EPC rating, double glazing, or modern heating controls, make sure these are highlighted. Eco-friendly features often make listings more attractive.
Be Clear About Pets
Many tenants now expect landlords to state their pet policy up front. Whether you welcome pets or prefer a no-pets arrangement, including this detail avoids wasted enquiries and shows that you run a professional let.
Keep It Honest and Welcoming
It might be tempting to oversell, but misleading listings only cause problems later. Instead, keep your tone warm and realistic. Mention the small lifestyle touches that add appeal, such as a local café, park, or short walk to the station.
Creating that “home feeling” helps potential tenants see your property as somewhere they want to settle.
Stand Out in the Wirral Rental Market
From commuter-friendly flats in Bebington to family houses in Hoylake, a professional, welcoming property listing will help your investment stand out and attract the right tenants.
At Wirral Homes, we help landlords across the region with everything from tenant sourcing to full property management. If you’d like expert support to make your property more appealing – and your portfolio easier to manage – get in touch with our team today.
